Search Engine Optimization (SEO) is the method of attracting online traffic to a website on major search engines such as Google, Yahoo and Bing (aka Organic Traffic). These major search engines have standards (Algorithms) they follow which affect the order web pages, local listings and other content, sites, etc… are ranked. Ranking high in Search Engines, or having a website that is “Search Engine Optimized” is THE best way to get unique visitors to your site. The more people looking at your site the higher the potential for profits. Google, Bing and every other search Engine have specific guidelines that determine the rank of the Billions of sites in existence. And although it should go with out saying, we will say it… ranking on the first page is extremely important. In fact, 87% of all traffic to websites come from ranking on the first page AND 53% of all traffic comes from the number 1 Spot. Think about it, how often do you go past the first page of Google? The methodology of understanding this practice and using this knowledge to bring higher exposure to any online content, site, page, etc… by ranking it higher on search engines is our expertise at Attract Local.
Search too often is seen as separate, different, and complicated. But really search is the hub of this new, constantly connected world. Mobile and tablet behavior is further driving reliance on search. It’s central to our lives, but search is often being treated in isolation. It’s not competing with offline media; search drives offline conversations and conversions. In turn, offline exposure helps drive search activity. The full picture is so rich, yet overlooked. 
Search Engine Optimization 101
Search Engine Optimization (SEO) consists of an intricate blend of over 200 variables that are woven into the fabric of a website; however, SEO is commonly separated into two capacities: on-page and off-page optimization. Lets take a quick look at the two major sub entities of SEO.
- On-page optimization consists of the SEO strategies that are put to use on the pages of your website both behind the scenes (“coding”) and what your customers see (content) that elevate your reputation and ranking in the online world. To read even more about the thought process behind improvements to your site check out our On-Page Optimization page.
- Off-page optimization is the compilation of various SEO activities that takes place outside of your website to gain the trust of the search engines, so major search engines acknowledge that your site best exhibits what someone is looking for when they “Google” a phrase. The most commonly known off-page optimization technique is called link building. In short, this is the art and science of getting other sites to link back to your site; however, this is just one of the many strategies used to obtain a high search engine rank. We encourage you to take a look at our SEO Off-Page Optimization page to get a more comprehensive overview and learn more about the future of SEO, the continual evolution of search engines’ algorithms, and key differences in SEO approach, such as the difference between Black Hat/ White Hat SEO.
Why Hire an SEO Professional?
Within the SEO prism there are many different tools and tricks of the trade which are used to optimize sites. All of which, to be effective, it is necessary to research and understand the in-depth methods in order to obtain the competitive rewards SEO can offer. SEO professionals eliminate the time commitment and burden it takes to be successful in the online world, allowing you to focus your energies on other aspects of your business that you enjoy doing. One of the most significant determining factors of growing a successful business is deciphering where to the spend money that will give you the time to maximize your ROI.