Print ads, billboards and other non-digital advertisements still maintain brand recognition significance; however, a well set-up and managed Pay-Per-Click (PPC) campaign is the best advertising method available to local business owners today as you can track the ROI of the specific campaign. PPC is a form of search advertising that allows for significant accuracy when targeting your potential consumers at the moment they want to purchase. In fact, its possible for you to only pay for the advertisement when someone calls, emails or “clicks” on the link for your business. Another significant benefit of a PPC campaign is the ability to narrow the adds to a targeted geographical area thus increasing your Local Search Optimization. Do you only want to advertise to potential customers within 10 miles of your zip code, on a Friday…between 8-10pm? No problem, we can do that! PPC campaigns allows you to customize your marketing approach. At Attract Local we can set up just about anything for any budget, putting your marketing dollars to best use. In addition, we can easily incorporate a PPC campaign into any of our packages!
PPC Visual Example
For those visual learners, we have included a screenshot of one of the most recognizable areas a PPC campaign will run.
Why You Should Use PPC Marketing
While there are an endless amount of reasons to use PPC as part of your inbound marketing process, we have included a top 10 list below:
- Measurable…very measurable!
- Faster than SEO
- Easier than SEO (Usually)
- PPC ads are taking over search engines
- It can be engaging
- Complementary to other marketing channels
- We guarantee your competitors are doing it
With 97-98% of Google’s substantial revenues, (over $40 billion in 2012) coming from advertising it’s easy to see that PPC campaigns are working and can be very lucrative.